Our approach

Today’s turbulent economic climate and changing social, ethical and environmental agendas demand that we are insightful in understanding the expectations of our stakeholders and can accurately forecast trends in order to be able to make the informed responses necessary, stay competitive and ensure our business is fit for the future.

We continue to work to integrate corporate responsibility into our strategic decision making and business performance and aim to;

  • Identify and prioritise the issues that are important to our business
  • Engage with our stakeholders in order to grow our understanding of what is important to them and their expectations of us
  • Develop clear standards and polices in the issues of greatest importance
  • Set challenging but realistic targets and objectives
  • Measure our performance and communicate with openness and transparency.

We know that a successful CR strategy will help us stay competitive, ensure our business is fit for the future and deliver long-term value to our shareholders. CR adds value to our business by:

  • Reducing business risk and enhancing business opportunities
  • Supporting our ‘licence to operate’
  • Improving operational performance and efficiency
  • Improving attraction and retention of our employees
  • Supporting the safety of our people and the security of our operations
  • Enhancing our reputation
  • Enhancing our ability to plan strategically for the longer term
  • Enhancing communities and environments
  • Helping mitigate financial risks.

What Next?

While we are pleased with progress to date but recognise we are only at the beginning of our journey. We continue to work to refine our CR strategy by:

  • Engaging directly with our stakeholders to improve our understanding taking of what is important to them
  • Driving continuing improvement
  • Refining our performance measures
  • Embedding CR KPIs into our business reporting

 

Our priorities for next year can be downloaded here